Social Media and content creation project aimed at the digital communication of the rebranded Upgrade100 edition. The project spanned 3 months, involving pre, during, and post-event communication. However, the primary focus was real-time Social Media management during the event.

Engaging in the Social Media and content creation project for the rebranded Upgrade100 edition presented a unique challenge, marked by its dynamic nature and immediacy. Joining the project without the luxury of an induction, my adaptability became the cornerstone of success. My ability to swiftly comprehend the event’s essence and align the Social Media communication in line with the rebranded vision ensured seamless and effective digital interaction.

*Additionally, it was the last edition of the festival before the pandemic.

Domeniu: tech events
Skills: copywriting, content writing, social media management