Engaging in the Social Media & communication project for prestigious luxury car brands including Mercedes-Benz, smart, Roadstars, and Vans was an immersive experience that required meticulous adherence to strict brand guidelines. The primary objective centered around elevating awareness, fostering engagement, and cultivating vibrant digital communities for each division.
One notable achievement within this endeavor was my contribution to the success of the #getsmartED influencers campaign, strategically promoting the electric smart car at the prestigious Electric Castle festival in 2017. This campaign not only showcased the brand’s innovative initiatives but also secured the third-place recognition at Webstock, underscoring the campaign’s impact and creative excellence.
Niche: Auto
Skills: copywriting, content writing, social media management, influencers marketing.
