Social Media & corporate communication project for the Caroli brand, aimed at increasing awareness and maintaining reputation in the digital sphere for an audience consisting of the brand’s partner network, as well as current and potential company employees.

The emphasis on employer branding for blue-collar workers encompassed highlighting the brand’s commitment to fostering a supportive work environment, emphasizing career growth prospects, and spotlighting the contributions of these essential workers within the company.

Domeniu: Corporate communication
Skills: copywriting, social media management.