Engaged in a dynamic project for the LEGO DUPLO division (0-5 years old), my pivotal role involved a strategic shift in tone of voice and content to resonate with both parents and children. The primary objective was twofold: to captivate the attention of parents, while engaging and delighting the young audience in the digital realm.
Navigating this transformative journey required a nuanced approach, where the communication needed to strike a balance between appealing to parents’ sensibilities and sparking joy and imagination in children. Crafting content that catered to both demographics demanded a fusion of creativity, empathy, and strategic storytelling.
Domeniu: Entertainment, parenting, toys
Skills: copywriting, content writing, social media management, influencers marketing.
