Content creation project for the launch of the SIA Furniture website – a local boutique specializing in bespoke furniture. The challenge was defining the brand’s tone of voice in relation to the target audience and creating content in both Romanian and English. A clear segmentation towards luxury was desired from the outset, leading to the adoption of a sophisticated language, specific terminology, and a storytelling approach tailored to the brand.
Crafting content for a luxury furniture design business was a captivating opportunity to weave stories into every piece. The experience involved a careful analysis of design, materials, and manufacturing processes to articulate in words the uniqueness and exceptional quality of each item.
English & Romanian
Domeniu: custom furniture, interior design
Skills: content writing
Website Design: Digital Partners (internal team)